Change Or Get Left Behind!
You have only two choices when you are presented with that change; either embrace it and move forward or stubbornly cling to the old way of doing things.
Marketing is like life, it is constantly evolving, changing, and throwing us curves.
We can not stand with our arms folded and our bottom lip stick out crying about how things used to be. To be effective in life we have to take all the lemons that life is giving you and add our own twist and make strawberry lemonade.
The use of mobile web devices has grown 400% in 2011.
Not only are these mobile web users using them more for leisure and entertainment, they are on them longer and use them to influence their offline buying decisions.
It's more important than ever before to be online and in the places that consumers look to get products or services.
70% of all people who use social networks are also online shoppers.
This statistic is not surprising since the amount of time spent on social media now exceeding 23% with 90% of that time being spent on Facebook. People are now living, working, and shopping with their computers and handheld devices. 50% of all online purchases occur when those consumers are logged in to Facebook.
To engage your customers you must be where they are. Do you have a social media strategy?
Do you have a plan to influence and gather those reviews and leverage them in your favor?
Don't get left behind.